Fabletics
Role Collaboration and Campaign Management
Led collaborations for Fabletics’ celebrity campaigns, handling social media coordination, copywriting, and communication. I collaborated with a diverse roster of high-profile talent, including Kelly Rowland, Maddie Ziegler, Demi Lovato, and Madelaine Petsch, among others. I ensured smooth execution across all campaigns by coordinating with talent, managing timelines, and maintaining brand consistency.
Strategized and executed the quarterly content plans for Kate’s Edit by Kate Hudson, overseeing social media strategy, unboxing talking points, copywriting and styling direction to ensure a cohesive and engaging brand presentation.