Miami Swim Week

For Miami Swim Week 2024 and 2025, I served as the Content Director, overseeing the event’s content strategy and digital storytelling. I sourced and managed external videographers and photographers, including content creators and VIP talent, to capture the show from multiple perspectives optimized for social and digital platforms. In collaboration with the PR team, I supported influencer and ambassador bookings—many of whom modeled in the show—and ensured key fashion editors and media were present to generate press coverage. I ensured brand partners and sponsors were strategically included in on-site event capture and storytelling. Additionally, I directed on-site content capture and approvals, delivering high-quality photo and video assets that amplified visibility for brand partners and sponsors across social, digital, and editorial channels.