Miami Swim Week

For Miami Swim Week 2024, 2025, and 2026, I served as Content Director, leading the event's content strategy and digital storytelling across social and owned channels. I sourced and managed external photographers, videographers, content creators, and VIP talent to capture the event from multiple perspectives optimized for digital platforms. In partnership with the PR team, I supported influencer, ambassador, and media outreach, helping secure fashion editors, creators, and brand ambassadors—many of whom participated in the runway show—to maximize event visibility and press coverage. I also ensured brand partners and sponsors were strategically integrated into on-site content, directed live content capture and creative approvals, and delivered high-quality photo and video assets that extended the event's reach across social, digital, and editorial channels.