Billabong
Role Content Direction
No End to Summer
Led content direction for the No End to Summer campaign featuring professional surfer Marina Alonso Rojas, developing the content strategy, shaping the creative vision, and overseeing content execution and editing to deliver cohesive, story-driven assets across digital platforms.
Billabong x TheSaltyBlonde
Directed the content vision for the #BillabongxTheSaltyBlonde campaign, overseeing creative planning, copy development, and social strategy across Billabong's and Halley Elefante's platforms. Directed video production and captured content on set and at the collection launch event, hosted in partnership with Nordstrom at The Grove, ensuring cohesive execution across all campaign assets.
Billabong Pipeline Pro
Directed content strategy and creative vision for Billabong Pipeline Pro's inaugural Women's CT competition, defining the event's storytelling across digital and social platforms. Developed the content direction by following athletes throughout their journeys in Hawaii, capturing competition, training, and behind-the-scenes moments. Oversaw the videography team, led on-site content production, coordinated athlete activations, and produced a campaign shoot aligned with the event's marketing objectives.