Billabong
Role Content Management
I led content management for the No End to Summer campaign, shaping the creative direction through strategic curation, video editing oversight, and storytelling development. I crafted a cohesive strategy that aligned with brand objectives, elevating audience engagement and amplifying the campaign’s message across digital platforms.
Led content creation developement and execution for the #BillabongxTheSaltyBlonde social media campaign, overseeing copywriting for posts across both Halley Elefante’s and Billabong’s platforms, managed the strategic planning of social assets to ensure a cohesive and sales driven brand presence across all channels.
Developed and executed the content strategy for Billabong Pipeline Pro’s inaugural Women’s CT competition, shaping the brand narrative across digital and social platforms. Led the hiring and management of the videography team to ensure high-quality content production, coordinated on-site brand activations with athletes to drive engagement, and successfully produced a campaign shoot that aligned with the event’s marketing objectives.