Lexi Rivera
Role Campaign Strategy
Spearheaded the campaign strategy for the Island Time co-edit from concept through execution, shaping the creative direction and overseeing the full production process. This included developing the visual mood board, curating the shoot concept, and directing content development and on-site capture to ensure a cohesive narrative and aesthetic aligned with the brand. Also managed partner content approvals and co-edited the final campaign assets with Lexi Rivera.
During the campaign period, CUPSHE’s Instagram following increased by 30K, making this collaboration series the top-performing partnership in terms of follower growth.