Jojo Fletcher
Role Campaign Strategy and Content Direction
Set Sail Collection
Directed the content strategy and execution for The Set Sail Collection, JoJo Fletcher’s curated collection. Led the development and capture of social-first visual assets, maintaining a cohesive creative vision throughout production. Partnered with JoJo’s team on content direction and approvals while overseeing asset organization and final delivery.
Soul Space Collection
Led content strategy, creative direction, and concept development for The Soul Space Collection, shaping the vision for editorial photo and video. Executed on-set content capture, partnered with talent to develop her social content, managed the content calendar and approval process to support the collection’s launch.
Media Coverage:
— EOnline.com