Digital Marketing: Organic Growth
Feed Your Media is back because many things have changed in the digital space since 2018
Unnecessary algorithm changes? | Been there, done that way too many times
Snapchat?| I still don’t know her
Podcasts? | You most likely have a personal favorite
And the list goes on…
Let’s talk about the subject that millennials and marketing professionals are constantly analyzing:
Everyone knows that during the beginning stages of social media (before influencers and bloggers were treated as internet loyalty), a lot of those now called “online celebs” bought their followers to give their online presence a head start.
When Instagram had massive bot detox, brands started noticing and stopped making the follower count the main money making attribute. The algorithm didn’t help their case as well and made online growth a tedious task—well, more than it was before.
All of these occurrences made me want to bring back Feed Your Media and fill you in on the things you need to know if you want to grow your online personal brand organically. I hope you can take away a thing or two and implement them to your platforms!
let’s get started:
Know your audience —
If you don’t know even who your followers are, you won’t know who to deliver content to.
There are multiple statistics that state you just need 1000 followers to succeed. If you are sure of who your people are, what they like, and why they are interested in consuming your content; you’ll be able to acquire that number sooner than expected.
Your audience is the engine that runs your business, make sure you accept the feedback they’re giving you if you want to grow.
The most efficient way to figure out your audience is by putting together a customer avatar, DigitalMarketer created a worksheet that I always gravitate to, and of course, I am sharing it with you below:
Establish a niche —
Now that you know who to target, let’s get into another important subject.
Who are you? What do you want to promote? What’s your goal?
These are the questions you should be asking yourself while developing content. The easiest way to figure out those answers is by finding your niche, simple as that. By figuring out the niche that works for you, you’ll be able to find your OWN place in this crazy digital world.
Many say that the digital creative space is saturated which is honestly the oldest and most overused excuse in the book.
If you find a niche that you relate to, it will make you stand out from other creatives already in the space and might even give you a head start!
Your niche is basically your opinion about life, everyone has one. It’s about how you interpret it and where you decide to channel it.
Just think about Picasso: There were a lot of artists out there during his time, but his style made him different. It attracted a specific audience and turned him into the legend he is today.
“Your competition isn’t other people. Your competition is your procrastination. Your ego. The unhealthy food you are consuming, the knowledge you neglect. The negative behavior you are nurturing and your lack of creativity. Compete against that.”
Collaboration is in, competition couldn’t be more out. All the thriving influencers, bloggers, YouTubers, and online celebs give collaboration a big push; and primarily receive the most impressions and views through that.
Don’t believe me? Check the numbers on Social Blade.
Think about it: Your Audience + Their Audience = More eyes on the content
My favorite plus is building a community through your connections! What’s better than fellow creatives supporting each other? Collaborations, content shoots, and attending sponsored events are way more fun when you have a group that wants you to rise to the top and vice versa.
The easiest way to acquire constant traffic is by implementing relevant hashtags to your posts. I do it strategically and have gotten nothing but great results from it. Including hashtags on your photos is also an easy way to find fellow content creators to build a community with.
Do you want to know how people find new accounts on the discover page? Through hashtags.
Have I convinced you yet? If not, here are three additional hashtag tips that always work for me:
Keep track of your hashtags by sectioning them in your notes app, easy copy + paste!
Add […]…. in front of your selected hashtags to keep them from popping up on your comments, it makes a difference.
Make sure to customize them individually to fit your post, if they’re relevant to your caption and photo they will perform well… guaranteed or you’ll get your money back (you didn’t spend any money to read this so just do it)
As previously stated, follower count is no longer fully valid and engagement is what really matters.
I call this the karma of social media: in order to get users to engage, you have to engage back. The algorithm likes it, they like it, and everyone is happy. Instagram notices when the platform enjoys your content and will push it more to the feed. I’ll be the first to admit that I used to post and ignore my phone, now I make sure to comment + like + DM back every person who engages with me. I want my followers to feel like they can talk to me without feeling ignored. Instagram is going to back anyone who actually listens to their audience… hence why all of the new updates have mostly been community driven.
One of my favorite ways to implement engagement is by supporting accounts in your niche. It will help you make new connections and find your people on this platform. I’ve met amazing content creators by simply making the effort to send an introductory DM and by writing comments worth engaging with on their posts… not just “cute”.
I can’t preach this enough—people follow you for you, not for your flat-lay or OOTD.
Your audience wants to get to know YOU, period.
Be completely honest about the content you create, the blogs you write, the captions you develop, the stories you share, and the products you promote. If you don’t like or haven’t even tried the brands you’re posting about, how do you expect your followers to treat you as a trust-worthy ambassador? Food for thought.
Once you start being more honest and personal about your life on your platforms, you’ll be shocked at how many new users will relate to your content. Another plus, your followers’ reaction will amaze you as well.
Try it, and get back to me about your results.
Spoiler Alert: You’ll be mad you didn’t try it sooner.
Tag BRANDS —
Getting reposted by brands is guaranteed to give you more followers and exposure.
Make sure to tag every product that is featured on your blog, post, story, and even caption, in the hopes that said brand (it could be more than one) will share your posts with their audience.
As a social media manager myself, I’ve worked with brands who strictly share user-generated content. You’ll be amazed to see the number of companies who do the same thing. Something to keep in mind, companies tend to repost content that relates to their messaging, branding, and in the higher quality side—make sure to take pride on your work, avoid pixelated imagery, and you should be heading in the right direction.